This award recognises the best event that was aligned with the brand’s objectives and delivered the best consumer experience.
This award recognises commercial events aimed at business customers or trade partners. Entries should demonstrate how brands use innovative technology to provide unique and immersive digital experiences to the audience.
This award recognises the most effective, attention-grabbing brand activation that demonstrates relevance, creativity, and audience engagement. This includes, but is not limited to, product launches, social media activation, virtual events, and other similar activities.
This award recognises the best use of AR/VR technologies and content to engage audiences effectively and creatively, resulting in a unique experience.
This award celebrates the best event in arts, culture and entertainment, including art events, exhibitions, galleries, theatre, music concerts, artistic competitions, etc. The format of the event may include live, virtual, and hybrid. These may include virtual events, festivals, and fairs.
This award recognises the best in-house/brand team who have delivered exceptional campaigns (including but not limited to live and virtual events, pop-up stores, product/service launches or re-launches) that boosted brand recognition and engagement with target audiences, as well as business objectives.
This award recognises the best teamwork before and during the event that resulted in brand recognition, customer engagement, meeting business objectives, and ROI. Judges will look for examples of teamwork, overcoming obstacles, and the success of events measured by tangible results.
This award recognises the best agency or in house professionals who have implemented strategic solutions through innovation, creativity, and technology.
This award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.