GP01. Best of Brand Experience

This category is only applicable to brand campaigns and cannot be entered directly.

The judges will decide and present this ultimate accolade to the entry with the highest aggregated score as determined by our points below. To be eligible, you must have at least two (2) wins with a minimum one gold and the most gold wins, followed by Silver and Bronze in the same campaign.

Points are allocated as follows:

Gold – 10 points
Silver – 8 points
Bronze – 6 points

P03. Best Event Marketing Team

This award recognises the best teamwork before and during the event that resulted in brand recognition, customer engagement, meeting business objectives, and ROI. Judges will look for examples of teamwork, overcoming obstacles, and the success of events measured by tangible results.

P02. Event Strategist of the Year

This award recognises the best agency or in-house professionals who have implemented strategic solutions through innovation, creativity, and technology.

P01. Agency Head of the Year

This award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.

AG04. Best Event Products/Services

This category recognises all types of robust products or services that have been implemented and used to maximise value, and functionality and substantially elevated the experience and scaled up event capabilities. This includes but is not limited to physical products and solutions like APPs, platforms, software, and AV systems.

AG03. Best Event Organiser

This award recognises event organisers who have excelled and set the industry standard. The entry should demonstrate how the team provided a truly unique experience for the audience, showcased creative solutions with flawless execution, and aligned with the client’s goals.

AG02. Best Brand Experience Agency

This award recognises agencies that deliver the best event/experiential marketing solutions, as well as those who specialise in holistic brand building and creation for brands, their
consumers, and employees, in order to provide an extraordinary brand experience for end-users.

AG01. Best Boutique Agency

This award recognises small-sized agencies that have proven significant accomplishments while delivering excellent results. Open to agencies with no more than 20 employees, limited to independent agencies only, and any start-up with a minimum of 24 months in operations.

C36. Innovative Use of Virtual Platform

This award recognises the best virtual or hybrid event hosted on single or multiple platforms using cutting-edge technology. Judges will be looking for seamless integration with the event’s objectives as well as evidence of effective communication, engagement, and experience throughout the event.

C35. Best Virtual Event Experience

This award recognises the best interactive virtual or hybrid event, which includes festivals, entertainment, training workshops, webinars, and virtual conferences/trade shows.