This category cannot be entered directly and is applicable to brand campaigns only.
Judges will decide and present this ultimate accolade to the entry which obtains the highest aggregate score allocated as per our points below. A minimum of two (2) wins of the same campaign is required to be eligible.
This award celebrates the best teamwork before and during the event that resulted in brand recognition, customer engagement, achieving business objectives, and ROI.
This award recognises the best agency or in-house professionals who have strategically implemented solutions through innovation, creativity, and technology.
The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.
This award recognises the small-sized agencies which have managed to deliver exemplary results and have shown considerable success. Open to agencies with no more than 20 staff, limited to independent agencies only and any start up with a minimum 24-months in operations.
This award recognises the agencies for providing the best event/experiential marketing solutions and specialising in comprehensive brand building and creation for the brands, their customers, and employees in providing an exceptional brand experience for end-user.
This award recognises the best virtual/hybrid event that was hosted on single or multiple platforms incorporating innovative technology.
This award celebrates the most interactive virtual experience recognizes the best virtual/hybrid event including festivals, entertainment, training workshops, webinars, virtual conference/trade show.
This award celebrates the effective use of technology that successfully leveraged technology to create a positive impact. Entries that demonstrate how you have incorporated the technological innovations to create buzz, deepen audience engagement, and improved customer experience.
This category awards the most effective use of KOL/influencer to raise brand awareness and demonstrated exceptional results. Judges will look for creativity and content to build viral buzz to promote the event meeting core objectives and ROI.