C22. Best Sustainability Award

This category open to agencies, organizer, suppliers or venues, celebrates sustainable initiatives with the sustainability measures. The long-term impact on the surrounding communities as well as the facility will be considered in the adjudication.

C21. Best Sports Event

This award recognises the most creative and effective live sports, e-sport and fitness event including but not limited to competitions, tournaments, game including sport activities and other sporting events.

Judges will look for creativity, effectiveness and seamless execution. Entries should include tangible evidence to demonstrate how it enhances the event and create a strong connection with the audiences.

C20. Best Sponsorship

This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship. Judges will look at how the event met the brand’s objectives and overall planning and execution.

C19. Best Retail / Mall Event

This award recognises the best event setup inside a mall and/or retailer environment including pop-up shops, showrooms that creatively engaged shoppers through activities or programmes. Entries should provide relevant and tangible evidence to demonstrate the purpose, reach and results of the events.

C18. Best Public Event

This award recognises events with significant contributions in promoting public event. Events can include theatre events, fairs, festivals, entertainment, cause-related, performances and leisure events.

Judges will look at how you contribute to social and cultural cohesion, diversity and cultural development. How you demonstrate contributions by empowering and supporting a community initiative. How you drive brand awareness, engagement with audience and sales that led to an exceptional public event.

C17. Best PR Stunt

This award recognises the most creative, out-of-the box piece of “live action” marketing designed to generate buzz and get people talking.

Judges will be looking at how you demonstrate measurable results and increased public awareness.

C16. Best Production

This award recognises the most creative and outstanding production of an event.

Judges will look at how you demonstrate and how you were instrumental in the building and designing of stages and go above and beyond the call of duty.

C15. Best Outdoor Event

This category is awarded to event that uses outdoor environment for arts, music/film festival, sports, carnivals, large scale or small pop-up style which is designed as its main focal point or part of a wider integrated campaign to help brands increase brand awareness, help client to engage with target audience and attract sponsorship.

C14. Best Media Event

This award recognises events specifically (even if not exclusively) targeted to journalists, and/or bloggers and influencers such as media or press event that was most creative in the invitation process and was effective and seamless in its execution and presentation.

Judges will look at measurable results and media take up as a result of strong media coverage.

C13. Best Live Event

This award celebrates the most innovative live event. Evidence how you executed a hyper-creative and high-tech event that engaged audiences before, during and after the final act.

Show how you transformed a mundane space and/or conventional program with technology, art and live performances to create an exciting and memorable experience for all.