GP03. Best of Brand Experience**

This category cannot be entered directly and applicable to brand campaigns only.

Judges will decide and present this ultimate accolade obtains the highest aggregate score from points allocated for all of the Campaign categories.

•Points allocation as follows: Gold – 10 points; Silver – 8 points; Bronze – 6 points

GP02. Experiential Marketing Agency of the Year

This award recognises the agencies in providing the best event marketing or experiential marketing solutions. Judges will look into achievement, business growth, client relationships and staff retention. How the agency has played a positive role in advancement and reputation of the industry.

GP01. Event Supplier of the Year

This category recognises the best industry supplier who has demonstrated innovative, providing any kind of experience, products / equipment / entertainment or activity for clients within the Events industry.

Judges will consider achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

P02. Agency Head of the Year

The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.

Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of local operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the industry in his or her market.

P01. Event Person/Team of the Year

This award recognises best agency or in-house professionals or team with excellent performance working efficiently and effectively with outstanding results during the eligibility period. Judges will look for individuals or teams that can demonstrate innovation, skills and enthusiasm in bringing contribution to the agency and client with proven ROI.

S02. Best Event Production

Open to all production management companies or event production houses. This category recognizes how the space and programme has been transformed with technology, art and creation to deliver an exciting and memorable experience.

Judges will look for how the incorporated technological innovation created buzz and deepened audience engagement. How you demonstrate you were instrumental to the build and design stages and go above and beyond.

S01. Best Audio Visual

This award recognizes the team that provide professional and quality audio visual or sound, projection and innovative lighting services. This category is an opportunity for the professional teams who are experts to showcase the experience, creativity and budget management. Judges will be looking for evidence of innovative solution to enhance the quality of the project / event and management from start to finish of project.

C25. Best Use of Technology

This award will be given to a company that has effectively used the latest technology to enhance an event. Evidence how you have incorporated the latest technological innovations to create buzz, deepen audience engagement, and extend the lifespan and legacy of an event.

Judges will be recognising an outstanding achievement or innovation in the use of technical production or technology for an event or events.

C24. Best Use of Influencer

This category awards the most effective and engaging KOL influencer to raise brand awareness, attendance to event/exhibition.

Judges will look for creativity and content to build viral buzz to promote the event meeting core objectives and ROI.

C23. Best Trade Show/Exhibition/Conference

This category will be awarded to agencies which have held innovative and outstanding experience for the audience. Include event budget and critical path or proof of production components and how this was managed.

Judges will look for overall impact, layout, creativity, objectives and execution of the event, marketing strategy to meet core business objectives and engagement of target audience.