GP02. Best of Brand Experience

** This category cannot be entered directly and applicable to brand company only.

Judges will decide and present this ultimate accolade to the most outstanding of an individual brand that obtains the highest aggregate score from points allocated for all of the campaign categories.

Points allocation as follows: Gold – 10 points; Silver – 8 points; Bronze – 6 points.

GP01. Experiential Marketing Agency of the Year

This award recognises the agencies in providing the best event marketing or experiential marketing solutions.

Judges will look into achievement, business growth, client relationships and staff retention. How the agency has played a positive role in advancement and reputation of the industry.

P03.Event Team of the Year (Agency)

This category recognizes the best agency team. The award will honor the team with excellent performance working efficiently and effectively with outstanding results during the review period.

Judges will look for entries that can demonstrate both creativity and proven ROI. How the team effort has resulted in flawless events, a rises in business and a seamless working style that others envy.

P01. The Rising Star

This category celebrates the achievements and open to professionals who are under the age of 30 as of 7 January, 2019.

The individuals who has made a significant impact or given outstanding contribution and with most positive change on his/her organization and/or industry during the eligibility period.

Judges will look for evidence of the individual’s outstanding achievements during the eligibility period, creativity and innovation with results as well as the nominee’s ability and willingness to extend their range of skills.

C22. Best Public Event

This award recognises events with significant contributions in promoting public event. Events can include theatre events, fairs, festivals, entertainment, cause-related, performances and leisure events.

Judges will look at how you contribute to social and cultural cohesion, diversity and cultural development. How you demonstrate the contributions by empowering and supporting a community initiative. How you drive brand awareness, engagement with audience and sales that led to an exceptional public event.

C21. Best Production

This award recognises the most creative and outstanding production of an event.

Judges will look at how you demonstrate you were instrumental to the build and derig stages and go above and beyond the call of duty.

C20. Best Game Changer

This award recognizes the best event, brand experience that changed the face of live events. Demonstrate what the game changing experience/innovation consisted of, every element which added to the overall outcome.

Judges will look at element of innovation and differentiation, how to show it is out of the box or a step above the rest.

C19. Best PR Stunt

This award recognises the most creative, out-of-the box piece of “live action” marketing designed to generate buzz and get people talking.

Judges will be looking at how you demonstrate measurable results and increased public awareness.

C18. Best Sponsorship

This category recognizes both the planning and execution of sponsorship activities, and PR support to leverage that sponsorship.

Judges will look at how the event met the brand’s objectives and overall planning and execution.

C17. Best Integrated Marketing

Recognises the best brand experience that effectively engage their consumer markets through an integrated marketing strategy that utilised at least three channels including PR, digital, advertising and social media.

Judges will be looking at how the channels were skillfully deployed to reach the brand’s strategy and objectives