C08. Best Brand Activation

This award will celebrate the most effective, attention-grabbing brand activation. Judges will be looking for relevance and creativity. Please include information on the aim, size of the event and whether it stood alone or was part of a larger campaign.

C07. Best Experiential Marketing

This category will focus on how the audience experienced the brand through technology, innovation and creativity.

Judges will look for overall execution of the event, marketing strategy to meet core business objectives and engagement of target audience.

C06. Best Creative Idea

This award recognizes outstanding creative event including brand experiences and industry showcases and events.

Judges will be looking for how theming, design, entertainment, catering, lighting, innovation and use of new technology. Feedback and experience from clients and guests.

C05. Best Use of Influencer

This category awards the most effective and engaging KOL influencer to raise brand awareness, attendance to event/exhibition.

Judges will look for creativity and content to build viral buzz to promote the event meeting core objectives and ROI.

C04. Best Trade Show/Exhibition/Conference

This category will be awarded to agencies which have held innovative and outstanding experience for the audience. Include event budget and critical path or proof of production components and how this was managed.

Judges will look for overall impact, layout, creativity, objectives and execution of the event, marketing strategy to meet core business objectives and engagement of target audience.

C03. Best Corporate Event

This category recognizes an outstanding corporate/business event that effectively communicates to its audience.

Judges will look for evidence that achieves business core objectives, reaching target audience.

C02. Best Live Event

This award celebrates the most innovative live event. Evidence how you executed a hyper-creative and high-tech event that engaged audiences before, during and after the final act.

Show how you transformed a mundane space and/or conventional programme with technology, art and live performances to create an exciting and memorable experience for all.

C01. Best Launch

This category awarded to the event that first launched, re-launched or repositioned a product or service. Evidence of seamless execution, engagement of target audience through social and digital platforms and demonstrate how the idea achieving core business objectives.

Judges will look for creative/innovative solution on initial launch, re-launch of repositioned product/service.