EA13. Best Incentive Event

In this category judges will look for how client’s objectives and brief are met through planning, logistics communication and creativity. Entry should include key challenges faced and how they were overcome, post event analysis and qualitative feedback.

EA12. The Sustainability Award

This category celebrates sustainable initiatives and measure for event. Judges will look for how the initiatives has enhanced the brand’s reputation and commitment to sustainability. Judges will also be looking for evidence of how the event has helped client’s to be more socially , environmentally and economically sustainable.

EA11. Best Use of Event Technology/Social Media

This award will be given to a company that has effectively used the latest technology and/or social media to enhance an event. Evidence how you have incorporated the latest technological innovations to create buzz, deepen audience engagement, and extend the lifespan and legacy of an event. Judges will be looking for the most effective or creative use of digital or social media channels. These may include use of social platforms, blogs, mobile applications, or other emerging tools that are popular in China.

EA10. Best Brand Activation Event

This award will celebrate the most effective, attention-grabbing brand activation. Judges will be looking for relevance and creativity. Please include information on the aim, size of the event and whether it stood alone or was part of a larger campaign.

EA09. Best Conference Event

This award will celebrate a conference that stands out from the crowd. Please show how you have created an innovative use space for example, or introduced new packages and/or technological innovations to engage your audience.

EA08. Best Experiential Marketing Event

This category will focus on how the audience experience the brand through innovation and creativity. Judges will look for overall execution of the event, marketing strategy to meet core business objectives and engagement of target audience.

EA06. Best Use of Influencer

This category awards the most effective and engaging KOL influencer to raise brand awareness, attendance to event/exhibition. Judges will look for creativity and content to build viral buzz to promote the event meeting core objectives and ROI.

EA05. Best Trade Show/Exhibition

This category will be awarded to agencies which have held innovative and outstanding experience for the audience. Include event budget and critical path or proof of production components and how this was managed. Judges will look for logistics, impact, layout, creative, objectives and design.