This category is awarded to event held outdoor for sport or fitness related which is designed to help brands increase brand awareness, help client to engage with target audience and attract sponsorship.
This category recognizes outstanding event held in outdoor environment. Judges will look for innovation, maximizing the usage of outdoor space, utilizing space and meeting core business objectives. Entry should also include how brand awareness was met, how target audience was engaged via marketing and social/digital media to ensure objectives were met.
The event must have taken place outside of Greater China region. Judges will look for evidence from pre-planning stage to execution. How the core business objectives were met and engaging target audience are engaged using social and digital platforms to meet client’s target.
This category emphasizes on how business objectives are met through understanding client’s challenges. Judges will look for evidence on how the event was delivered, creativity and innovation in content, logistics and post event analysis.