This award celebrates the best event in arts, culture and entertainment, including art events, exhibitions, galleries, theatre, music concerts, artistic competitions, etc. The format of the event may include live, virtual, and hybrid. These may include virtual events, festivals, and fairs.
This award recognises the best use of AR/VR technologies and content to engage audiences effectively and creatively, resulting in a unique experience.
This award recognises the most effective, attention-grabbing brand activation that demonstrates relevance, creativity, and audience engagement. This includes, but is not limited to, product launches, social media activation, virtual events, and other similar activities.
This award recognises commercial events aimed at business customers or trade partners. Entries should demonstrate how brands use innovative technology to provide unique and immersive digital experiences to the audience.
This award recognises the best event that was aligned with the brand’s objectives and delivered the best consumer experience.
This category emphasises how business objectives are met through understanding the brand's challenges and how these outcomes were achieved, as well as how the event was delivered including pre-event research, creativity, innovation in content, logistics, and post-event analysis.
This award recognises events that have made major contributions to promoting and/or raising awareness of a specific cause related to diversity, equity, inclusion, and/or charitable events.
This award recognises the best content-driven campaign or event of a broader campaign that demonstrated how content was incorporated throughout, innovation and creativity as well how it had a positive and tangible effect on the audience’s experience.
This award celebrates an outstanding corporate or business event that effectively engaged its audience and met company objectives, including those achieved on a virtual platform that provided a one-of-a kind online experience.
This award recognises the most cost-effective event held. Entries should provide the total breakdown cost that generated a high impact and delivered exceptional results using a small budget.
This award recognises an exceptional event that was both creative and innovative. Entries must demonstrate how the event engaged with its audience through innovation, visual design, entertainment, and the use of technology.
This award recognises the best event or campaign that reached its target audience effectively and conveyed the message through digital platforms such as social media, live feeds, extended reality (AR/VR/MR), and more on any interactive platform enhancing customer experience.
This category recognises any type of event that reaches an exceptional level of audience engagement. The entry should demonstrate creativity, innovative tactics, and a variety of engagement options that helped increase audience interaction. Results should include engagement strategy, key metrics, and KPIs in relation to the client’s objectives.
This award recognises the most creative and exceptional event production that increased the experience, and audience engagement, demonstrating an understanding of the target market. Entrants must demonstrate originality, a creative approach, working within budget and how the event was developed in relation to the objectives.
This award recognises the brand that has created the most unique and immersive event to engage and amplify the brand’s message, product, or service. Judges will be looking for the marketing strategy, creativity, and brands that deploy experiential executions.
This award recognises the event that creates the best brand experience by leveraging technology, innovation, and creativity to meet core business objectives and audience engagement with fully immersive experiences that bring brands to life and allow the target audience to interact with them.
This award recognises the most outstanding event and best brand experience that demonstrated a game-changing experience. Provide elements of innovation and differentiation, showing how it is out of the box or a step above the rest.
This award recognises gamification that uses game-like elements and digital techniques (in-app games, e-sports and video games) to enhance the experience, interaction, and brand loyalty. The entry should include innovation, strategies, and evidence of how gamification improves brand awareness and encourages customer engagement.
This award recognises the event that promotes health, work-life balance, overall well-being that drives brand awareness and increases customer engagement, which inspires and educates people to cultivate better health and well-being.
This category recognises the most immersive event experience through a mix of virtual and live event elements. Entries should show the level of personalised experience and seamless integration of technology that facilitated participation between live and virtual audiences while remaining true to their authenticity and creative ideas in achieving business objectives.
This award celebrates the most innovative immersive event that captivated and engaged the audience with a multi-sensory experience (for example, the use of technology - AR, VR, AI, metaverse and all other emerging platforms). The entry should show how the immersion of the audience resulted in strong engagement point and lasting impact that delivered business success.
This award recognises corporate-related events or activities that are intended to reinforce the relationship or achievement of specific goals and serve as a reward to customers, employees, or partners. You can include an incentive that addresses the needs and support of employees and customers during the pandemic as well as how this improves morale and productivity.
This award recognises the best brand experience that effectively engages their consumer markets through an integrated marketing strategy that used at least three channels and how these were skilfully deployed to achieve the brand’s strategy and objectives.
This category is awarded to the event that first launched, re-launched, or repositioned a product or service. Entries should demonstrate the innovative approach and evidence of seamless execution, as well as how the creative ideas contributed to the achievement of core business objectives.
This award recognises the most innovative live (in-person) event. Evidence of how you carried out a high-tech, hyper-creative event that engaged audiences before, during, and after the final act. Show how you transformed a mundane space or programme into an exciting and memorable experience for all.
This category recognises the best live streamed event (including pre-recorded videos streamed live) that increased engagement through technology and effectively leveraged platforms to improve the overall experience. Entries should include innovative marketing strategies, show seamless execution, and demonstrate success through measurable engagement rates, impact, and ROI.
This award recognises media or press-related events targeted at journalists, bloggers, and/or influencers. The entry should include measurable results that amplify the brand’s presence and how the media is immersed in a brand experience.
This category is awarded to all types of outdoor events, whether large-scale or small-scale pop-up stores. This may include any activities/events or as part of a larger integrated campaign to help brands in increasing engagement with their target audience and attracting sponsorship.
This award recognises the most innovative, out-of-the-box marketing campaign designed to generate buzz and get people talking. Entries should evidence clever marketing strategies for increasing brand exposure, customer loyalty, and public awareness.
This award recognises events that have significant contributions to promoting public events by raising awareness or changing attitudes/behaviours towards a public concern/issue. If related to DEI, charitable cause, please enter the Best Cause-Related Event category.
This award recognises the best event setup inside a mall and/or retailer environment, including pop-up shops, e-commerce platforms, and showrooms that creatively engage shoppers through activities or programmes.
This award recognises the most creative and innovative way of executing the sponsorship activities and how they have achieved the brand’s objectives while reaching a targeted audience. Entries should clearly state the objectives of sponsorship, demonstrate creative examples of activation and/or engagement with a wider audience, and show relevance to the event and stakeholders.
The award recognises the most innovative and effective live (in-person) sports/e-sport event, including but not limited to competitions, tournaments, sports activities, gaming, etc.
This award recognises the most innovative and flawlessly executed event to meet core business objectives through effective communication, engagement, and exceptional experience throughout the entire event journey. Entries should include the event budget as well as a critical path or proof of production components and how they were managed.
This category awards the most effective use of KOLs/influencers to raise brand awareness and engagement for the target audience with exceptional results. The judges will be looking for creativity and content to generate viral buzz to promote the event/campaign while meeting core objectives and ROI. This may include experts, bloggers, celebrities etc.
This award recognises an event that best incorporates and promotes sustainability using eco-friendly venues and suppliers, which results in a lower carbon footprint. Judges will look for evidence of integrating sustainable green practices from planning to execution.
This award recognises the most effective use of technology. Entries should show how you used technological advances to generate buzz, increase audience engagement, and enhance the customer experience.
This award recognises the best interactive virtual or hybrid event, which includes festivals, entertainment, training workshops, webinars, and virtual conferences/trade shows.
This award recognises the best virtual or hybrid event hosted on single or multiple platforms using cutting-edge technology. Judges will be looking for seamless integration with the event’s objectives as well as evidence of effective communication, engagement, and experience throughout the event.
This award recognises small-sized agencies that have proven significant accomplishments while delivering excellent results. Open to agencies with no more than 20 employees, limited to independent agencies only, and any start-up with a minimum of 24 months in operations.
This award recognises agencies that deliver the best event/experiential marketing solutions, as well as those who specialise in holistic brand building and creation for brands, their consumers, and employees, in order to provide an extraordinary brand experience for end-users.
This award recognises event organisers who have excelled and set the industry standard. The entry should demonstrate how the team provided a truly unique experience for the audience, showcased creative solutions with flawless execution, and aligned with the client’s goals.
This category recognises all types of robust products or services that have been implemented and used to maximise value and functionality, substantially elevate the experience, and scale up event capabilities. This includes but is not limited to physical products and solutions like APPs, platforms, software, and AV systems.
This award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.
This award recognises the best agency or in house professionals who have implemented strategic solutions through innovation, creativity, and technology.
This award recognises the best teamwork before and during the event that resulted in brand recognition, customer engagement, meeting business objectives, and ROI. Judges will look for examples of teamwork, overcoming obstacles, and the success of events measured by tangible results.
This award recognises the best in-house/brand team who have delivered exceptional campaigns (including but not limited to live and virtual events, pop-up stores, product/service launches or re-launches) that boosted brand recognition and engagement with target audiences, as well as business objectives.
This category is only applicable to brand campaigns and cannot be entered directly.
The judges will decide and present this ultimate accolade to the entry with the highest aggregated score as determined by our points below. To be eligible, you must have a minimum of (three) 3 Gold wins, followed by Silver and Bronze in the same campaign.
Points are allocated as follows:
Gold – 10 points
Silver – 8 points
Bronze – 6 points
This category is only applicable to agencies and cannot be entered directly.
This award will be given to an individual agency office within single market that obtains the highest aggregated score, with a minimum of (three) 3 Gold wins, followed by Silver and Bronze.
Points are allocated as follows:
Gold – 10 points
Silver – 8 points
Bronze – 6 points
